There is growing evidence that when you invest in young people, their capacity and motivation to produce food profitably and sustainably increases. Thus, the need to unlock the youth in small-scale farming to approach agriculture as a business. Agriculture is the backbone of Kenya’s economy and central to the Government of Kenya’s development strategy with 70 percent of Kenyans making a living through agriculture. Despite this, stagnating agricultural productivity and continuous population growth pose critical challenges to food security and agricultural markets across the country. This calls for agriculture to be given utmost importance and that is where Agribusiness comes in. 

Ending global hunger is one of the greatest challenges and opportunities of our time and JCO is working to solve it through partnerships and innovations. Our model is born from an understanding that business as usual is not going to create the sustainable, long-term change needed to end chronic hunger and poverty. Therefore, equipping the youth in small-scale farming with the tools, skills, resources, and connections needed to feed their households and the community. We are addressing the root causes of poverty and hunger and creating growth and sustainable agricultural economies into healthy ones that build a more stable world.